If you are a small brand, a pop-store is a great way to test the waters. If you are a niche brand, it’s a great way to explore untapped markets. However, it can be quite tricky to decorate pop-up stores as space is limited and sometimes, pop-stores are temporary. Though physical space is temporary, the brands want to create a lasting impression. While big brands focus on capturing the mind space, small brands seek out to know what is selling and what is not.
Here are a few pop-up stores ideas that are a big inspiration:
1. Maintain brand consistency: Pop-up stores are great to create brand awareness and test new waters. However, restrict yourself to colours and themes that your brand is associated with. From price tags to posters, make sure that branding is consistent. However, this doesn’t mean that you cannot be imaginative with the interior design. Try out-of-the-box concepts as you have a small window of opportunity to grab the attention of the customers. Be innovative and yet tell the brand story.
2. Make maximum use of window display: As pop-stores are usually not very spacious, the best way to showcase your products is to make the best use of your window display. Having a lot of products at different heights will catch the attention of different consumers. Fishing lines or ropes are can be great props to suspend your products at different heights. Have multiple products if your products are small. Restrict to one or two items, if your product is large.
3. Let the wall mural take the centre stage: No matter what you sell, a stunning full wall mural is a great way to grab the attention of the consumers. A spectacular photo of a model wearing your product can be the real showstopper of your pop-up store. You can also use an existing photo and turn it into a wall mural. You can install this wall mural either at the entrance of the pop-up store or use it on the accent wall.
4. Get creative with the structure: A pop-store is a great way to not follow the traditional path. Instead of confining yourself to traditional ideas, go gung-ho with out-of-the-box ideas. Pop-stores in the form of a classic red metallic phone booth or a mini golf course will take people by surprise and interest them to check out your store. If your pop-store is really small, then make use of glass panels and mirrors to make it look big.
Make your brand pop with interior design
At GDM Interiors, we have years of experience in designing and manufacturing retail spaces. Our well-experienced and well-skilled team ensures that we help you create an unforgettable brand experience through our interior design concepts. We wish to help you tell an innovative story while retaining your brand identity. From interior design planning to execution, GDM Interiors, a leading glass joinery in Dubai, provides a complete design and production service. As a part of our service, we also offer free interior fit-out consultation. Visit https://www.gdminteriors.com/fit-out-companies-dubai/ to know more about our fit out services.