How can Retail Design Help you Boost Sales?

February 10, 2023
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Retail Interior Design

Let’s brush up on the basics first. What is a retail design?

Well, to begin with, retail design is a confluence of ideas and aesthetics. It is the first and foremost thing a shopper notices while entering your store. With that in mind, let us now take you on a ride on how to leverage retail design to maximize your profit.

5 Ways How Retail Design Helps Boost Sales

  • Build a hypnotic experience: When people walk through that door they should feel as if they entered a whole new world. It shouldn’t only be about designs or attractive merchandise. It should also be about creating retail design ideas with components like, “what feelings should the store evoke within the visitors?”, cultivating independent art, reflecting upon the neighborhood, and adding a local hint to every shop incorporating a sustainable idea. Only a store succeeding at all this can boost its sales.
  • The Entrance: Don’t you think it bothers your customer when the entrance is blocked with products or signs? Well, this is called the “decompression zone”. This zone prohibits your customer from focusing on your goods and distracts them from—buying. So, place your signs in strategic positions that sell more than hinder the view of your customers.

  • The Impulse Checkout Counter Trick: Your checkout counter accounts for 7% of your annual sales. Well, let us tell you how. Your checkout counter might take just 1% of your store space 27% of your customers additionally purchase something off it and that most indefinitely boosts your sales. You should leverage your checkout counter with simple and inexpensive items that your shopper cannot resist.
  • QR codes- In the world of Gen-Z and millennials, QR codes are essential for every purchase. Since Covid, this has been a huge hit in every field. Many restaurants have QR codes for menus for hygienic customer interactions, similarly, a store that wants to reduce face-to-face interactions can create custom QR for different actions.
  • Update your displays and signs- Eye-catching signs and displays entice shoppers to check out the latest arrivals and also educate them. And because they are a big attraction to your stores, it needs to be updated regularly.

Retail Interior Design

Why Choose GDM Interiors?

Now that you know all the tricks to convert more customers, why not choose the one who could help you get there?

We, at GDM Interiors, take pride in our fit-out work. We know how to transform your vision into reality. Over the years we have turned brick-and-mortar stores into contemporary stores making shopping as memorable and intriguing as possible. Our team comprises professional experts with qualified training committed to delivering you with best retail interior design.

Our portfolio consists of Roger and Gallet at City Walk Dubai, GAP at Dubai Festival City, Little Castle Wafi Mall, and many more. We understand what your store or brand stands for and create for your customers what can only be called ‘their best shopping experience. Contact- +971 (0) 4 360 5558 or info@gdminteriors.com